Digital Media Arts Graduate Student creates Reebok marketing campaign in Graphic Design Process course

By Jacques Hinkson-Compton, second year graduate student in the Digital Media program.

Graphic Design Process is a course that delves into the the professional process/workflow associated with managing a graphic design project. Second year Digital Media Arts Graduate student Mercedes Oliver, added to the exceptional work produced my participants of that class. Oliver conceived her own marketing campaign for the global athletic footwear and apparel company, Reebok. Below is a sample of Oliver’s work, with emphasis on the company’s female market.