Duquesne University Media Student’s Graphic Design Process project asks you to choose the right color

By Jacques Hinkson-Compton, second year graduate student in the Digital Media program.

Student of Duquesne University’s Media Department Molly Smith used the company BEHR for her Graphic Design Process project. Smith created an original ad campaign for the company. BEHR is a supplier of architectural and exterior wood care products to the United States and Canadian ‘Do it Yourself’ markets. BEHR manufactures interior and exterior house paints, decorative finishes, primers, stains and surface preparation products.

Smith’s campaign logo was aptly suited, ‘Choosing the right color.’ Below are her marketing campaign applications.